Question 3

What kind of media institution might distribute your media product and why?

There are many different media institutions which all distribute their own products. Lots of which have a specific style and genre of magazines which they distribute. During my research and planning i came across lots of the types of institutions which there are and i researched into what companies they already distribute so i could see where my music magazine would fit in comparison to the others.

The ones which i looked at were IPC, Bauer, Future and EMAP. 

IPC has more than 60 iconic media brands. One thing i found when looking through IPC's website was that it seems as though they focus more on an older category of people. They have magazines like; Ideal Home, Living, Country, MarieClaire, InStyle etc. None of which of these are music related. Even looking at the website, it was very sophisticated with quite a simple, blue and white theme going on. These seemed to be more of an upper class market so i don't think that PLAY (my music magazine) would fit in well with this.

Future hold market-leading positions in their core sectors: Technology, Entertainment & Video Games, Sport & Auto, Music and Creative.They are more of a technology and updated company. They have the newest technology and distribute magazines with things in such as iPhone updates and Apps and digital cameras.

EMAP was another institution who'se target audience was aimed towards the slightly maturer sophisticated generation. They distribute magazines with things in like construction pages, architecture, cultural information, health care, nursing, and political information.

Bauer straight away gives more of a younger vibe to it. The website is full of lots of colours and on the front page gives you links to their Twitter, Facebook and YouTube pages. They distribute many radio stations, such as KERRANG, KISS FM, heat radio, the music magazine Q and the fashion magazine Grazia. I think this is the best one that i looked at and my magazine would fit in well. They have a much younger target audience and the types of radio stations that they have are of a similar genre. They're R&B, pop, hip-hop, so the type of music that the majority of people listen to on the radio stations like KISS. For this is the reason this is the company that i have chosen to use for my music magazine.

EMAP was another institution who'se target audience was aimed towards the slightly maturer sophisticated generation. They distribute magazines with things in like construction pages, architecture, cultural information, health care, nursing, and political information.